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So selling IQOS in the US isnt going to solve the problem. The FDA approval could change the cigarette market in the US but it wont solve the smoking problem If the US joins the club of 29 countries where IQOS is already being sold, it could mean a sea change in the status quo around smoking in this country: IQOS would be the first FDA-approved tobacco product thats allowed to be marketed to Americans as safer than cigarettes

PMI had licensed American IQOS sales to Altria, but after patent disputes with British American Tobacco led to a 2021 International Trade Commission ruling forcing imported IQOS devices off the U.S

Retailers are prohibited from engaging in discount sales (e.g

Its the kind of atmosphere you might describe as mandatory casual. I think youve got to go back to the start, says Anderson