additives to cigarettes contain thousands of chemicals—over 7,000 have been identified—many of which are toxic, and at least 70 are known cause cancer. 🚭 When a cigarette burns, these chemicals are inhaled deep Indirect Flavor Marketing: Tracking Packaging

On one hand, studies have shown that graphic health warnings do make people more aware of the health risks, especially among younger smokers who might be more impressionable

S2CID 236775586

All participants gave written informed consent prior to entering the study, and the study was approved by the University of Wisconsin Health Sciences Institutional Review Board

In documentation accompanying the decision, the FDA stated that the authorized products met the statutory requirements for modified-risk marketing, concluding that, "as actually used by consumers," they "would significantly reduce harm and the risk of tobacco-related disease to individual tobacco users and benefit the health of the population as a whole," while authorizing the reduced-risk claim for ZYN